What is a personal or business brand photography session, and how is it different than a headshot? A personal branding session and a business branding session are the same; however, a personal brand itself differs from a business brand.
Personal branding is building a business around your name.
- your name
- your face
- your personal experiences
- your expertise.
- great for authors, artists, coaches, real estate agents, designers
Business branding is building a business around a company name, separate from your personal identity.
- great for companies with lots of staff
- great for corporations
- some examples are Apple, Nike, Coca Cola
HEADSHOT SESSIONS
My headshot sessions are generally taken in my photography studio in Patchogue, NY, They will be captured on a backdrop and range from 15 to 30min. Headshots are used for email signatures, business cards, and Linkedin profile photos. Most clients just need one image from a headshot session. However, a headshot tells the viewer nothing about what you do.
BRANDING SESSIONS
In contrast, Environmental/Branding sessions are always on location, mostly at a place where you perform your work, ranging from 1 to 2 hours. The images will be used for a magazine article, printed marketing material, email marketing, Facebook, Instagram, or any other place where they will be viewed bigger than a thumbnail. Most clients need four or more images with various poses and looks.
The phrase "A picture is worth a thousand words" comes into play with a Environmental/Branding photo session. For example, take a look at the two photos below. One was taken in my Long Island portrait studio, and the other at my client's home on Long Island, NY.
The phrase "A picture is worth a thousand words" comes into play with a branding photo session. For example, take a look at the two photos below. One was taken in my Long Island portrait studio, and the other at my client's home on Long Island, NY.
Can you tell me what the studio headshot client does for a living without any other information? But in the second image, I bet you get a great sense of her career.
Why do Environmental/Branding session cost more than a headshots?
My starting rate for studio headshots is $200 for up to n hour session.
Environmental/Branding sessions are $900 for a 2-hour session. They are on location and include retouched images. I also need to bring my lighting with me. I have an inspiration meeting over the phone or in-person to chat about all your needs and looks you require for the shot. I may also need to visit the location before the session. Branding sessions require more time and one on one communication.
So who are Environmental/Branding good for?
Some of my past clients have been doctors, lawyers, real estate agents, interior designers, artists, musicians, chefs, and so many more others. There is no limit to who can benefit from great portraits of themself or their staff.
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